IMPACT! is a day designed to give procurement professionals the insights and skills they need to tackle sustainability and ethical challenges head-on.
We attended the event last November to capture all of the excitement and highlights through video.
The brief
Our role was to roam the event and film all of the action from different angles, including three to four on-the-spot interviews with attendees. This would be packaged up into a dynamic and engaging highlight reel video, ready for the client to post on their website and other marketing collateral.
Bringing the personality into hype reels
You would be forgiven for thinking we had multiple videographers at the event – we just had one with a camera, lapel audio kit and a keen eye for what makes an event hype reel pop.
The objective of a highlight reel is not only to encapsulate the best moments of an event, but also to create a sense of anticipation and hype for the next one. We keep this in mind when recording footage and vox pop interviews at an event, knowing that with high-quality dynamic footage and dialogue from attendees, we can create a compelling and engaging hype reel at the editing stage.
Post-production includes adding opening and closing graphics and license-free music to deliver a final video that packs in personality and has everyone looking forward to the next event.
The results
The final 2-minute hype reel represented the event perfectly. It was a pleasure to support Procurious on such a significant event!